An outsider’s approach at giant German Mittelstand business

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An outsider’s approach at giant German Mittelstand business

By Peter Marsh, March 26 2014
Moshen Sohi has come a long way from the time – as a six-year-old in his native Tehran – he became fascinated by pictures of Caterpillar bulldozers and decided he wanted to be a mechanical engineer.

Since those formative days, Mr Sohi has forged a career in manufacturing largely in the US, but has ended up in the quiet south German town of Weinheim where he is chief executive of Freudenberg, a family-owned business making everything from aerospace seals to mops.

Holding forth in the company’s airy headquarters, Mr Sohi says he has been fortunate to experience a lot of different ways of running businesses, from the divergent styles of some of the big US companies that he worked for, to the time after joining Freudenberg in 2003 when he helped to run a big Japanese joint venture.

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