Europe’s niche manufacturers make a mark in difficult economy

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By Peter Marsh, Financial Times, May 19, 2014

The future is far from rosy for many manufacturers in Europe but Roberto Gavazzi, chief executive of Boffi, a top Italian maker of upmarket kitchen and bathroom units, is upbeat “I am very confident that the current difficult markets are getting better for the best brands,” he declares.

Underlying this sentiment is Gavazzi’s belief that Boffi – like many other European manufacturers of a similar mould – has built up strengths not just in product creation but in using service and design skills to offer customers something special that would be hard to obtain from rival businesses.

“Consumers are even more selective – they want to choose only those products that have a real added value,” he says. “So [they choose] not only design and function, as is normal for our collections, kitchens and bathrooms, but now they want increasingly to buy something that gives them a very special mood or atmosphere. Here, I think we can do well.”

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By |May 25th, 2014|Categories: Observations, Opinion|0 Comments

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